Miyagi, Yamagata, and Fukushima are the three prefectures located in Southern Tohoku area. Sandwiched by the Pacific Ocean and the Japan Sea, South Tohoku area is rich in nature and agriculture. Miyagi is advertising itself as the kingdom of fresh food. Popular rice brands Sasanishiki and Hitomebore are grown in this prefecture. Known as the kingdom of fruit, Yamagata is famous for its plantation of fruits such as cherries. Fukushima has both mountain and beach resorts, as well as the famous Kitagata Ramen noodles.