Furano is located precisely at the geographical center of Hokkaido and known for its scenic fields of lavender, winery and light powder snow, as well as its unique Hokkai-Heso Matsuri Festival, which hilariously celebrates Furano’s central location in Hokkaido. Visitors can also enjoy the taste of Furano including milk, cheese, carrot (their production is top in Japan) and onion. Restaurants and Hotels serve various dishes such as curry, steak, and sweets made with local farming products. In winter, people come to Furano Ski Area to experience winter sports in a beautiful setting.