Discover the warmth of Japan’s No.1 rice

Japan's best rice
from Niigata


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Rice is an essential part of Japanese cuisine. The rice cultivated in Japan (also known as “Japonica rice”) has a rounded, oval shape, is very sticky and features a slight sweetness. After making the effort to come all the way to Japan, don’t you want to sample the most delicious rice available? “Japan’s rice” is said to be produced in Niigata Prefecture so, for Japanese, Niigatamai (Niigata’s rice) is a very attractive brand. If you are familiar with Niigatamai, you’re already well on your way to becoming an advanced Japanese chef!


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